We all want more of something. More time, more money, and more..err..Twitter followers. That’s the vibe I’m getting from a few Facebook groups I’m in. There are people in those groups who don’t get Twitter. They don’t get how it works or how to get more followers. As someone who does get it, I thought I’d better write about it to help those people out. And to help you out if you’re struggling with it too.
I’m going to show you how to get more Twitter followers. Not just random followers, targeted followers. Followers that convert into leads and boost your social media ROI. After all, that’s the point of using social media for business.
As a b2b, I’m told that the two social media platforms I should be focusing on are Twitter and LinkedIn. Twitter I’m active on, LinkedIn I’m not. It reminds me of the stuffy office environment I spent years trying to get away from. But that’s just me. I’m not mad about Facebook either. I nearly deleted my account but I realised that my target clients could well be hanging out on Facebook.
So bye bye LinkedIn, hello Facebook. I’ve not been active on Facebook for long and I’ve already managed to find myself a lovely client who I’m now working with. Happy days. So hangout wherever your target clients are. I’ve worked with clients who found me on Twitter too.
When I first started using Twitter, I didn’t really know what I was doing. Don’t be like me. There are going to be accounts on Twitter that are nothing to do with business that you’re interested in and that you’ll want to follow. Like accounts with pictures of crazy dogs and that kind of thing. It doesn’t have to be all about business, but try and keep it as professional as you can. I.E. no swearing, bad mouthing people, constantly complaining etc. You get the gist. Don’t be a bad vibe Betty. Or a bad vibe Bob.
How do you get more Twitter followers?
There are various ways. I’m going to tell you about two of the most effective tools you can use to get more Twitter followers. Twitter is all about conversations and engagement. Having lots of followers means your content is going to be seen by more people, people are more likely to follow you and more followers means more leads. Be active on Twitter and you’ll stay at the top of people’s minds when they want (or know someone who does) what your business provides. I’ve had people refer people to me who are looking for a virtual assistant. All because we’ve been following each other for a while and we’ve had a conversation or two.
Update your bio. Add a picture of you if it’s just you running your business. Describe what you do and try and add a bit of your personality in there too. Add keywords to your bio and if you want to connect with local businesses add your location too. No-one is going to follow an account with a picture of an egg and no personality. You can update it anytime to keep it fresh.
When looking at tools to grow your Twitter account, these are the features you want to look for. Not all tools will have all of the features:
- Search for followers by keyword.
- The ability to search people’s bio’s.
- Copy followers. With this feature you can enter the Twitter handle of an account that’s similar to yours and you’ll see all of their followers. Follow them and hopefully they’ll follow you back. Chances are they’ll be interested in your account too.
- Unfollowers – these are the people you’re following but they’re not following you. You can make a decision if you want to carry on following them or not.
- Inactive following. These are quiet accounts of people that haven’t tweeted for a while. If someone hasn’t tweeted for a couple of weeks I unfollow them. There’s no point following an inactive account. You don’t have to do this, you can give it more than two weeks if you want to. But seriously, there’s no point following anyone if they haven’t tweeted for a while. Following an inactive account is pointless.
- Whitelist/Never unfollow. These are accounts that you want to follow no matter what. They might be friends, family or celebrities.
- Blacklist/Never follow. The blacklist is a list of accounts that you will never follow. If you add an account to your blacklist, the tool you’re using won’t add them to your search results. You can use this for fake accounts and your enemies!
What are good Twitter tools to get more followers?
You need to have a strategy when you’re growing your Twitter following. Two tools that I use to get more Twitter followers are ManageFlitter and Crowdfire. When I use ManageFlitter and Crowdfire I’m using them because I’m looking for leads. In Crowdfire, you can do a search by keyword (it’s called keyword follow). Enter your keyword and location to search for the type of users you’re looking for. When you do a search using the keyword follow tool it brings up accounts that tweet the most about the topic that you’ve entered as your keyword.
The thing I like about Crowdfire is that it hides users that you’ve previously followed. So if you followed someone then unfollowed them because they didn’t follow you back, they won’t show up again in search results. As I’ve already said, I’m happy to follow people who don’t follow me if I’m genuinely interested in them. This feature is only available on the Pluto plan at $9.99 a month and I’m happy to pay it. You can use Crowdfire to grow your Instagram account too. Crowdfire allows you to send Auto DM’s if that’s a feature you need.
ManageFlitter works only with Twitter. The thing I like about ManageFlitter is that you can search people’s bio’s. As an example I might search for someone who has ‘entrepreneur’ or ‘business coach’ in their bio. You can’t do this in Crowdfire. ManageFlitter has free and premium versions. I’ve had both and the free version is fine for me, I don’t need the premium version.
What else can you do to get more Twitter followers?
Here are just a few things you can do to get more Twitter followers.
1. You should have curated and have your own quality content to share with your followers. Have a look at your competitors tweets and see what they’re doing and what’s popular, what has the most engagement. These are the things you want to be tweeting about. You can throw in some random thoughts and personal tweets too, but the majority of your posts should be good, quality content. This is the most important thing you can do to get more Twitter followers.
2. Speaking of content, don’t be salesy. If you’re constantly tweeting about your business, you’re going to put people off and they’re going to unfollow you. If, for example, you tweet 10 times a day, use 2 or 3 of those tweets to talk about your business. No more than that.
3. Engage with your followers. There’s no point in having followers if you’re not going to talk to them, ever. Twitter is about building relationships. People will be more likely to remember you when you interact with them. This goes back to what I said about staying at the front of people’s minds. When you’ve found someone you want to follow, engage with them, hopefully they’ll follow you back. Answer questions related to what you do and the services you provide. Be useful. Be helpful. Provide value. You never know, you might be helping someone sleep better at night, and you’ll always be remembered for that.
4. Tweet often. Twitter moves fast. Your tweet will last for seconds on Twitter, then it’s gone. The more you tweet, the more likely your tweets will be seen. This will increase your engagement and your follower count. Remember your tweets should be quality tweets that people actually want to read. You can add a bit of your personality in there too to give people an insight into who you are, the person behind the business!
I use CoSchedule to post all my content, it does it using it’s ‘best time’ feature. Any content scheduling tool will have this type of feature built in. Include links and/or images in your tweets instead of just plaint text. Tweeting often doesn’t mean tweeting every 20 minutes. I’ve unfollowed a number of people because their tweets were clogging up my feed. Spread your tweets out throughout the day. Your content scheduling tool will do this for you.
5. Follow new people every day, a minimum of 20. I always try to follow 50 – 100 people every day. If people haven’t followed you back after a week or so unfollow them.
6. Always tweet at the weekends. I’ve let this go a bit lately so I need to get back on it. I’ve always found that my tweets get a lot of interaction at the weekend, which you might find surprising. It surprised me too when I first noticed it! With that interaction you get more followers, my followers always go up at weekends!
7. Get involved in Twitter chats. Find Twitter chats in your niche/industry. Twitter chats take place at the same time on the same day every week and a hashtag is used by everyone in the chat. Examples of chats here in the UK are #Earlybiz #Bizhour and #UKLateHour. These chats are a good opportunity to chat (that’s why they’re called Twitter chats, see?), talk business and meet new people.
Lastly, one thing you must never do. DON’T be tempted to buy Twitter followers! You won’t do yourself any favours if you do and it will add no value to your business. You might even have your account suspended by the Twitter police.
How do you grow your Twitter following?
Do you have any tips or tools you can share to get more Twitter followers? I’d love to hear them! For more help with social media, have a look at these tips.
PS. If you don’t have time to do this for your Twitter account, a virtual assistant can do this for you, I.E. me! Get in touch if you’d like some help with growing your Twitter account. Fill in this form or email me terri (@) tlcvirtualpa dot com. You can also have a look here for more of the services I offer. Look me up if you’d like to connect on Twitter, I’d love to tweetup with you!